Ah, 1978 and U.S. airline deregulation. What a thing of beauty. Suddenly there seemed to be a new airline popping up each year, all vying for a piece of the pie in the sky. Then how to drum up business. Remember the days of airfare wars? A new start-up would lower prices to attract business and the big boys , no longer with the luxury of their monopoly, had no choice but to follow suit as their passenger counts fell in step.
The consumer was obviously elated! Even those who previously couldn't afford to visit Grandma in Boca, were suddenly able to take to the skies; kiddies and all.