advertising - What We're Reading - StockBuz2024-03-28T16:08:47Zhttp://stockbuz.ning.com/articles/feed/tag/advertisingOut with the Old In with the New: What Chat GPT Means for Youhttp://stockbuz.ning.com/articles/out-with-the-old-in-with-the-new-what-chat-gpt-means-for-you2024-02-19T18:35:34.000Z2024-02-19T18:35:34.000ZStockBuzhttp://stockbuz.ning.com/members/1t2xbcvddkrir<div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-5-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling">
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<p><strong>What an Old Idiom & Chat GPT Means for You</strong></p>
<p>Definitions and Generally Accepted Interpretations:</p>
<ol>
<li>Something new is replacing something that is old or out of date<a href="https://englishcomposition.org/out-with-the-old-in-with-the-new-meaning-and-examples-of-this-common-english-phrase/"><sup>[i]</sup></a>,<a href="https://www.quora.com/What-is-the-meaning-of-the-phrase-out-with-the-old-in-with-the-new"><sup>[ii]</sup></a></li>
<li>Life improves by replacing old things with new things.</li>
<li>To discard older, legacy technologies or ideas, with new and improved technologies or ideas<a href="http://idioms.languagesystems.edu/2015/01/out-with-old-in-with-new.html"><sup>[iii]</sup></a></li>
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<h2 class="fusion-responsive-typography-calculated" style="line-height:2.5;"><u>Out With Old In With New: Good for You</u></h2>
<p>The history books are quite clear on the matter: over the long arc of human history, life has improved. Generally speaking “out with old, in with new” has helped human beings live longer, healthier and safer lives. As recently as 1900, average life expectancy in the US was barely 48 years. By 2020 the number had jumped to 79 years.<a href="https://www.statista.com/statistics/1040079/life-expectancy-united-states-all-time/"><sup>[iv]</sup></a> Progress.</p>
<p>The folks dedicated to technology deserve a great deal of credit for these improvements. Their achievements are invaluable. What I want to do is make the case we have been making for the last three years: that disruption is the normal state of affairs in technology.</p>
<p style="text-align:center;"> </p>
<p>While good for <strong>you, as a person, </strong>out with the old and in with the new is terrible for technology companies. This is why it is such a brutal space to invest in. Don’t believe us? Look back at our <a href="https://kailashconcepts.com/investing-in-staples-made-simple/">chart comparing Staples to IT</a>. “Disruptors get disrupted” is the law of the land and a critical component of Schumpter’s “creative destruction.”</p>
<p>The bloated weighting of technology in indexes and the rise of funds dedicated to investing in <span style="text-decoration:line-through;">utter rubbish</span> new age tech, that is an anomaly. It is not normal. As we explained in <a href="https://kailashconcepts.com/apple-ii-flashback-the-fantasy-of-predicting-the-future/">Apple II Flashback the Fantasy of Predicting the Future</a>, divining <a href="https://kailashconcepts.com/white-papers/who-is-the-next-amazon-this-post-will-change-your-life/">who is the next Amazon</a> is empirically impossible. All you need to know is that <strong><em>the “next Amazon” is, indeed, coming. </em></strong> In October 2020 we warned that the current crop of purportedly impossible to displace tech juggernauts were little more than a reprise of the <a href="https://kailashconcepts.com/white-papers/the-collision-of-arithmetic-over-optimism-why-todays-larger-cap-growth-is-more-precarious-than-the-nifty-fifty/">Nifty Fifty</a>. As that paper explained, in many ways the firms then were cheaper and perceived to have substantially better moats than today’s winners.</p>
<p><a href="https://twitter.com/msingh_nyc">Mandeep Singh</a>, Bloomberg’s TMT Lead and Senior Equity Research Analyst recently published a fantastic article on some of ChatGPT’s puts and takes. We believe this is but one tiny snapshot of the many disruptions taking place among the much-lauded disruptors.</p>
<p>Titled <em>“ChatGPT Aids AI Accelerator Spend, Search Impact Low” </em>they focused primarily on the potential for the technology to ramp up replacement cycles for devices and the implications for server and cloud infrastructure spend. But the piece did highlight issues that may slow ChatGPT adoption and suggest it is unlikely to alter the search landscape.</p>
<p><img class="aligncenter wp-image-245483 size-full" title="ChatGBT" src="https://i0.wp.com/kailashconcepts.com/wp-content/uploads/2023/02/ChatGBT.png?resize=691%2C324&ssl=1" alt="ChatGBT.png?resize=691%2C324&ssl=1" /><a href="https://i0.wp.com/kailashconcepts.com/wp-content/uploads/2023/02/ChatGBT.png?resize=300%2C141&ssl=1">https://i0.wp.com/kailashconcepts.com/wp-content/uploads/2023/02/ChatGBT.png?resize=300%2C141&ssl=1</a> 300w, <a href="https://i0.wp.com/kailashconcepts.com/wp-content/uploads/2023/02/ChatGBT.png?resize=400%2C188&ssl=1">https://i0.wp.com/kailashconcepts.com/wp-content/uploads/2023/02/ChatGBT.png?resize=400%2C188&ssl=1</a> 400w, <a href="https://i0.wp.com/kailashconcepts.com/wp-content/uploads/2023/02/ChatGBT.png?resize=500%2C234&ssl=1">https://i0.wp.com/kailashconcepts.com/wp-content/uploads/2023/02/ChatGBT.png?resize=500%2C234&ssl=1</a> 500w, <a href="https://i0.wp.com/kailashconcepts.com/wp-content/uploads/2023/02/ChatGBT.png?resize=600%2C281&ssl=1">https://i0.wp.com/kailashconcepts.com/wp-content/uploads/2023/02/ChatGBT.png?resize=600%2C281&ssl=1</a> 600w, <a href="https://i0.wp.com/kailashconcepts.com/wp-content/uploads/2023/02/ChatGBT.png?fit=691%2C324&ssl=1">https://i0.wp.com/kailashconcepts.com/wp-content/uploads/2023/02/ChatGBT.png?fit=691%2C324&ssl=1</a> 691w" alt="ChatGBT" width="691" height="324" data-recalc-dims="1" /></p>
<p><strong>I’m going to take the <u>over</u> on ChatGPT and suggest it may be an enormous disruptor to ad spend on search: </strong></p>
<p>The authors note that the query costs, at $0.07 per question, were far higher for ChatGPT than typical search which is paid for by <span style="text-decoration:line-through;">ruthlessly exploiting users’ personal information</span> advertising. The authors suggest, very understandably, that this could slow adoption.</p>
<p><strong>If you told me that, to get access to the $0.07 cost query in ChatGPT, I had to watch a 5 second ad, <em>I would watch that ad without blinking. </em>People do this to watch idiotic garbage on YouTube already. </strong></p>
<p><strong>What would an advertiser pay to have a user, wanting very specific information from ChatGPT, be worth?</strong></p>
<ol>
<li>Here’s what we would do: halt 100% of our SEO spending and put it all into ads for ChatGPT users</li>
<li>Allowing us to send someone asking a question about portfolio management or investment styles a 5 second snippet about KCR ?<strong> No brainer. </strong></li>
<li>At $1 per ad, with hyper-targeting like that, the margin is 93% on that $0.07 cost, and I guarantee the results are better than spending for “placement” in Google search</li>
</ol>
<p><strong>There simply is no comparison.</strong> <strong>Here’s why:</strong></p>
<p>ChatGPT offers a more conversational and interactive user experience compared to traditional Google search. With traditional search, it’s a game of trying to find the specific keywords and phrases to get results relevant to me. With ChatGPT, users can ask questions and have a back-and-forth conversation with the model, allowing for more natural language inputs and a more intuitive way of finding information. Additionally, ChatGPT can generate human-like responses, which can make the experience feel more personal and engaging, allowing me to learn about the topics at the speed, depth and rate most useful to me. <strong>Put our ad in front of a user having a conversation about best financial newsletters or behavioral finance and it is the right audience having a great experience relative to banging about Google. </strong></p>
<p><strong>We want to find that user. </strong></p>
<p><strong>In contrast, </strong>Google has used their monopoly power to <span style="text-decoration:line-through;">extort</span> force customers to hand them money for “ad placements” that have to be one of the worst experiences in advertising history. <strong>Here are my 5 key gripes: </strong></p>
<ol>
<li><strong>Cost:</strong> Google Ads can be expensive, especially for competitive keywords or industries like finance. Advertisers must be prepared to bid high for their ads to be seen by their target audience <u>without knowing if they are actually even reaching the promised target audience</u>.</li>
<li><strong>Quality Score:</strong> Google Ads uses an arbitrary “Quality Score” to determine the relevance and quality of an ad. Low-quality ads may be penalized with lower ad rankings and higher costs per click without telling the ad buyer what is going on.</li>
<li><strong>Limited control over ad placement:</strong> Advertisers do not have full control over where their ads appear on the Google network, and in our limited trials we found the stuff showing up in comically wrong places.</li>
<li><strong>Limited control over ad format:</strong> Google has full control over the format of the ads and the way they are displayed on the search engine and other sites in the Google network.</li>
<li><strong>Click fraud:</strong> Advertisers are exposed to the risk of click fraud which is an intentional or unintentional click on an ad by a person that is not interested in the product or service being advertised and drives an entire industry of click-farmers.</li>
</ol>
<p><strong><em>Now you all know that most of the “pro ChatGPT” part and the section on why Google ad spend is a waste of money were written by ChatGPT. While not perfect or all-encompassing, the “pros” and 5 cons are 100% spot on in my experience. </em></strong></p>
<p>The disruption of disruptors is well underway in my view. Aside from the bipartisan support for <a href="https://www.barrons.com/articles/buy-most-profitable-companies-stocks-simple-strategy-right-margins-return-on-equity-51602529870">antitrust </a>laws that move away from Bork’s “<a href="https://thehill.com/opinion/technology/3469063-competition-is-not-a-click-away-the-consumer-welfare-standard-is-failing-consumers/">consumer welfare</a>” standard to one that favors labor and actual firm competition, there is advertising. The key to much of the big-tech profit pool.</p>
<p>Already, Apple is making monetizing advertising a top priority. Netflix and numerous other streaming TV content is back from the “innovation” of subscriptions and looking for ad dollars. Amazon is also aggressively inhaling ad dollars.</p>
<p>Cloud storage and compute? Same story. Many of these companies are also diving headfirst into vertically integrating chip design – hardly an industry known for low costs and stable economic moats. The monopoly power of big tech is under siege as they all turn to each other’s core competencies to try and grow.</p>
<p>Remember: Amazon didn’t get into groceries because it was a great business with high margins. They did it because their stock responded to sales growth and groceries are a big chunk of the consumer wallet. <strong>Now, with tech under pressure to earn profits to justify exorbitant valuations predicated on actual cash profits (ex </strong><a href="https://kailashconcepts.com/sbc-finance-an-update-on-the-absurd/"><strong>SBC</strong></a><strong>), they are all racing into each-others’ core competencies. </strong></p>
<p><strong>Capitalism. Crops up when you least expect it…. </strong></p>
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<p>Courtesy of <a href="https://kailashconcepts.com/out-with-the-old-in-with-the-new/" target="_blank">kailashconcepts</a></p>
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<div class="fusion-fullwidth fullwidth-box fusion-builder-row-5-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling"> </div></div>It's All About Advertisinghttp://stockbuz.ning.com/articles/it-s-all-about-advertising2017-07-27T21:32:15.000Z2017-07-27T21:32:15.000ZStockBuzhttp://stockbuz.ning.com/members/1t2xbcvddkrir<div><div class="row margin-bottom-15">
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<p>When people think of Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as today’s chart nicely illustrates. With WhatsApp, Instagram and of course the namesake Facebook and Messenger, the company owns four of the world’s largest social media / messaging services. Facebook alone reaches more than 2 billion people per month and both WhatsApp and Messenger also passed the billion-user milestone recently. Tencent, the Chinese company behind WeChat and Qzone might also boast a billion users in total, but still doesn’t come close to Facebook’s global footprint.<br />
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What all of the services mentioned below have in common, is their immense attractiveness to advertisers. Not only do they all boast hundreds of millions of users, but they also have the ability to target specific groups based on likes, dislikes and past behavior. That is why <a href="https://www.statista.com/outlook/220/109/social-media-advertising/united-states">social media advertising</a> has grown immensely over the past few years. In the U.S. alone, social media ad revenue is expected to reach $17.8 billion this year, with more growth to come in 2018 and beyond. For more information on social media advertising, including revenue forecasts for major markets, download our free report: “<a href="https://www.statista.com/download/outlook/whiterpaper/Social_Media_Advertising_Outlook_0716.pdf" target="_blank">Digital Advertising: Social Media</a>”.</p>
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<div class="article__graphic"><img src="https://infographic.statista.com/normal/chartoftheday_5194_active_users_of_social_networks_and_messaging_services_n.jpg" alt="Infographic: Facebook Inc. Dominates the Social Media Landscape | Statista" class="margin-bottom-5n" width="757" /></div>
<div class="article__graphic">Courtesy of <a href="https://www.statista.com/chart/5194/active-users-of-social-networks-and-messaging-services/" target="_blank">Statista</a></div>
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</div>2017 internet Trendshttp://stockbuz.ning.com/articles/2017-internet-trends2017-06-01T17:21:57.000Z2017-06-01T17:21:57.000ZStockBuzhttp://stockbuz.ning.com/members/1t2xbcvddkrir<div><p><iframe style="border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;" src="//www.slideshare.net/slideshow/embed_code/key/KGiWuuYFlhbQBC" marginwidth="0" marginheight="0" scrolling="no" allowfullscreen="" height="485" frameborder="0" width="595"></iframe></p>
<div style="margin-bottom: 5px;"><strong>  Courtesy of</strong> <strong><a target="_blank" href="https://www.slideshare.net/kleinerperkins">Kleiner Perkins Caufield & Byers</a></strong></div>
</div>Advertisers want alternatives to Facebook and Googlehttp://stockbuz.ning.com/articles/advertisers-want-alternatives-to-facebook-and-google2017-04-07T00:28:50.000Z2017-04-07T00:28:50.000ZStockBuzhttp://stockbuz.ning.com/members/1t2xbcvddkrir<div><div id="article_body" class="content">
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<p>While <a class="inline_quotes" data-gdsid="19004" data-inline-quote-symbol="GOOGL" href="http://data.cnbc.com/quotes/GOOGL" target="_self">Google</a> and Facebook are the undisputed advertising leaders online, companies are increasingly looking for other digital ways to spend their marketing budgets, according to advertising and public relations company WPP CEO Sir Martin Sorrell.</p>
<p>"What our clients want and what our agencies want is more competition of the space, anything that gives more competition to the duopoly of Facebook and Google," Sorrell said to CNBC.</p>
<p>The two tech giants account for about 75 percent of digital ad budgets, according to Sorrell. But, there are competitors ready to chip away at their dominance, including <a class="inline_quotes" data-gdsid="36444" data-inline-quote-symbol="VZ" href="http://data.cnbc.com/quotes/VZ" target="_self">AOL</a> and Yahoo's ad tech platforms and <a class="inline_quotes" data-gdsid="163704" data-inline-quote-symbol="SNAP" href="http://data.cnbc.com/quotes/SNAP" target="_self">Snap</a>. Even <a class="inline_quotes" data-gdsid="9399" data-inline-quote-symbol="AMZN" href="http://data.cnbc.com/quotes/AMZN" target="_self">Amazon</a> is becoming a threat, with its ad platform recently valued at $350 billion, he pointed out.</p>
<p>"Getting more than two solutions is important," he said.</p>
<p>But <a class="inline_asset" href="http://www.cnbc.com/2017/03/20/google-online-advertising-adjacency-problem.html" title="http://www.cnbc.com/2017/03/20/google-online-advertising-adjacency-problem.html" target="_self">while Google's issue of ads appearing next to questionable content</a> is causing companies to pull dollars right now, Sorrell doesn't think the moves will be permanent because of how big of a presence the company has in digital adverting. WPP spent a little under $5 billion on Google media buys last year.</p>
<p>"You're negating or withdrawing from arguably one of the most powerful mediums," Sorrell said.</p>
<p>Courtesy of <a href="http://www.cnbc.com/2017/04/06/martin-sorrell-brands-want-digital-competitor-to-facebook-google.html" target="_blank">CNBC</a></p>
<p><span class="font-size-4">In Other Advertising News.........</span></p>
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<p><span style="text-decoration: underline;" class="font-size-5"><strong>YouTube Creators Won't Make Money Until They Hit 10,000 Lifetime Views</strong></span></p>
<p>In an effort to weed out users who steal original content and re-upload it to their channels, <a href="https://youtube-creators.googleblog.com/2017/04/introducing-expanded-youtube-partner.html" target="_blank">YouTube announced a change to its Partner Program</a> that prevents users from monetizing any video until it reaches 10,000 views.</p>
<p>"Starting today, we will no longer serve ads on YPP [YouTube Partner Program] videos until the channel reaches 10k lifetime views," according to a blog post Ariel Bardin, vice president of product management.</p>
<p>"This new threshold gives us enough information to determine the validity of a channel," Bardin continued. "It also allows us to confirm if a channel is following our community guidelines and advertiser policies. By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators. And, of course, any revenue earned on channels with under 10k views up until today will not be impacted."</p>
<p>YouTube's decision could have a negative side effect. As "YouTubers" know, building an audience large enough to turn a decent profit making videos takes time. Without an assist by a popular creator or a stroke of luck—such as a video getting shared by the right social media account or website—new users looking to make a go of creating videos full-time could find themselves swimming upstream.</p>
<p><a href="http://www.shacknews.com/topic/youtube" target="_blank">YouTube</a> seems to have anticipated such a consequence. "In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program," Bardin continued. "After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies. If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules."</p>
<p>Courtesy of <a href="http://www.shacknews.com/article/99639/youtube-creators-wont-make-money-until-they-hit-10000-lifetime-views" target="_blank">ShackNews</a></p>
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</div>Snapchat Rakes In Ad Dollars, Emerges As Potent Threat To Peershttp://stockbuz.ning.com/articles/snapchat-rakes-in-ad-dollars-emerges-as-potent-threat-to-peers2017-01-17T20:49:18.000Z2017-01-17T20:49:18.000ZStockBuzhttp://stockbuz.ning.com/members/1t2xbcvddkrir<div><p><a href="https://cdn1.benzinga.com/files/imagecache/story_image_685x375C/images/story/2012/facebook-1602262_1920_1_2.jpg" target="_blank"><img src="https://cdn1.benzinga.com/files/imagecache/story_image_685x375C/images/story/2012/facebook-1602262_1920_1_2.jpg?width=400" class="align-left" width="400" /></a>The <a href="https://www.benzinga.com/news/16/12/8836169/whats-cooking-at-snapchat-as-it-prepares-for-its-ipo">impending IPO</a> of <strong>Snap Inc.</strong>, the parent of social media platform Snapchat, is shrouded in mystery, typical of the way business is run at the company. To maintain control of the company, its founders Evan Spiegel and Bobby Murphy are expected to reportedly hold about 70 percent of the <a href="http://www.wsj.com/articles/in-snap-ipo-new-investors-to-get-zero-votes-while-founders-keep-control-1484568034">voting power</a> following the IPO, with new investors getting no voting rights.</p>
<h3><span class="font-size-3">Ad Dollars On Upward Trajectory</span></h3>
<p>Notwithstanding the limited visibility into the IPO, advertisers are warming up to Snapchat. Ad firm WPP's CEO Martin Sorrel told <a href="http://www.cnbc.com/2017/01/17/snapchat-advertising-spend-by-clients-hit-90-million-in-2016-wpp-ceo-martin-sorrell.html">CNBC</a> that its clients spend about $90 million on Snapchat in 2016, which is a notable increase from the $30 million WPP predicted at the start of the year. Given the ad spend statistics, Sorrel believes the company's total revenues could be higher than what the markets have been anticipating.</p>
<h3><span class="font-size-3">Advertising Revenues Of Facebook, Twitter</span></h3>
<p>Quarterly filing by <strong>Facebook Inc</strong> <span class="bztwnegative"><a id="bztwredarrow" class="ticker bztwwidgethover" title="FB" data-ticker="FB" href="https://benzinga.com/stock/fb#NASDAQ" name="bztwredarrow">FB 0.64%</a></span> showed that ad revenue totaled $6.82 billion in the September quarter of 2016, with 50 percent of it coming from the United States and Canada. Ad revenues for 2015 was at $17.08 billion.</p>
<p>In comparison, <strong>Twitter Inc</strong> <span class="bztwnegative"><a id="bztwredarrow" class="ticker bztwwidgethover" title="TWTR" data-ticker="TWTR" href="https://benzinga.com/stock/twtr#NYSE" name="bztwredarrow">TWTR 1.74%</a></span> saw advertising revenues rise 6 percent year-over-year to $545 million in the September quarter of 2016, with mobile advertising making up 90 percent of the total. For 2015, advertising revenues totaled $1.99 billion, a 59 percent increase.</p>
<p><strong><span class="font-size-3">Investing To Boost Ad Dollars</span></strong></p>
<p>The success in raking in ad dollars has prompted Snapchat to test two features this month in Snap Ads, <a href="http://mashable.com/2017/01/10/snapchat-ads-facebook-instagram/#7x5zoyBC65q1">according to Mashable</a>. Making it easier for advertisers to meet their targets, Snap is providing for deep-linking, allowing video ads inserted between Stories or on Discover.</p>
<p>Another feature called the auto-fill feature allows advertisers offering user sign-ups forms to have some of the details auto filled from information about users already available with Snapchat. Thus, Snapchat's ad business will begin to look more like Facebook's.</p>
<p>A TechCrunch report <a href="https://techcrunch.com/2017/01/12/snapchat-search/">suggested that</a> Snapchat is adding a universal search bar at the top of the app, allowing users instantly search for friends, groups, curated Our Stories, etc. This feature could also help increase ad revenues through search advertising. Additionally, through the user search, Snapchat gets privy to behavioral data that can be used for targeted ads.</p>
<p>Separately, <a href="http://www.billboard.com/articles/business/7655242/michael-lynton-exiting-sony-to-join-snapchat-as-chairman">Michael Lynton,</a> the CEO of Sony Entertainment has decided to quit his position at the Japanese firm and would join Snap in the next six months.</p>
<p>Courtesy of <a href="https://www.benzinga.com/news/17/01/8912594/snapchat-rakes-in-ad-dollars-emerges-as-potent-threat-to-facebook-twitter" target="_blank">Benzinga</a></p>
</div>Best Ad Everhttp://stockbuz.ning.com/articles/best-ad-ever2015-06-11T12:27:35.000Z2015-06-11T12:27:35.000ZStockBuzhttp://stockbuz.ning.com/members/1t2xbcvddkrir<div><p><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/1291238?profile=original"><img class="align-full" src="http://storage.ning.com/topology/rest/1.0/file/get/1291238?profile=original" width="600"></a></p></div>Advertising That Grabs Ya'http://stockbuz.ning.com/articles/advertising-that-grabs-ya2014-10-31T23:00:36.000Z2014-10-31T23:00:36.000ZStockBuzhttp://stockbuz.ning.com/members/1t2xbcvddkrir<div><p>As those inventive advertisers, forever attempting to hold our attention in the first few, crucial seconds before we flip the channel or run to the kitchen to refill our drink.  At least these guys grab your attention from the get go.  Wait for it..........wait for it..........</p>
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</div>eBays Big Step Into Advertisinghttp://stockbuz.ning.com/articles/ebays-big-step-into-advertising2014-09-12T15:47:47.000Z2014-09-12T15:47:47.000ZStockBuzhttp://stockbuz.ning.com/members/1t2xbcvddkrir<div><div style="float: left; margin: 0 10px 5px 0;"><object id="cnbcplayer" width="400" height="380" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" bgcolor="#000000"><param name="allowfullscreen" value="true" ></param>
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<p>When EBAY was blow torched this week after AAPL unveiled Apple Pay at their investor event on September 7th, I saw the knee-jerk <em>fear </em>that Apple Pay would take down PayPal as one to raise an eyebrow, however considering the possible number of iphone6 and Apple watch sales (because it won't be available on current Apple products) versus worldwide usage of PayPal, this would not something that would immediately destroy the EBAY name.  On Wednesday I jumped in on EBAY calls (cheap at that point) feeling the reaction was over done.</p>
<p>Booyah!  Was I glad today that I did.  Dumb luck is definitely better than no luck at all.</p>
<p>Not only are other market participants now beginning to question the depth of impact from Apple Pay (again only available on the new iPhone6 or Apple Watch), but it's <a href="http://www.usatoday.com/story/tech/2014/09/09/apple-pay-mobile-payment-credit-cards-security/15352109/" target="_blank">overall security</a> in a day and age of endless hackers when it comes to one's digital wallet replacing their plastic card and cash.</p>
<p><a target="_blank" href="http://si.wsj.net/public/resources/images/BN-EM757_ebayad_G_20140911143933.jpg"><img class="align-right" src="http://si.wsj.net/public/resources/images/BN-EM757_ebayad_G_20140911143933.jpg?width=200" width="200" /></a>Then today the news hit when <a href="http://blogs.wsj.com/digits/2014/09/11/ebay-prepping-new-mobile-ad-network/?KEYWORDS=Ebay" target="_blank">EBAY</a> announced they are set to launch an advertising network for its mobile app in this year’s final quarter, opening up a new avenue for marketers to reach the app’s roughly 4.6 million daily visitors.  “We know what these people bought, what they looked for, what they want to buy,” said Howard-Sarin. “<span style="color: #ffcc00;">We know exactly who the users are, so we know that the targeting will be relevant</span>.”</p>
<p>By partnering with eBay, advertisers will have access to over 60 predefined audience segments, all powered by eBay's real commerce data.  With 149 million active users and <span class="bold">290 million hours of shopping</span> activity each month according to their site, this step into advertising is nothing to sneeze at.</p>
<p>Market researcher eMarketer estimates spending worldwide on mobile advertising will nearly double this year to $32.7 billion this year, from $17.7 billion last year. The firm said it expects U.S.-based marketers to devote 37% of their spending toward mobile devices in 2014.</p>
<p>AMZN has been seeking to revamp its advertising, quietly working on a new network that could take on Google AdWords for search-related marketing and Facebook has already ventured into converting their user data into targeted advertising.  Now enter eBay.</p>
<p>The new network could help marketers more accurately target their advertising because the app requires a log-in, meaning eBay knows about users’ activity within the app, said Stephen Howard-Sarin, eBay’s head of display advertising, in an interview.  “For the first time, we’re giving you the opportunity to connect with eBay users throughout their entire shopping journey,” eBay said on a <a data-ls-seen="1" href="http://cc.ebay.com/?utm_source=Business%20Insider&utm_medium=banner&utm_content=Homepage%20Site%20Skin&utm_campaign=Triad%20Internal">new page on its website</a>. The company said that eBay users spend 150 minutes on its app per month, compared with 47 for its nearest, unidentified competitor.</p>
<p>The website said eBay can place advertisements across multiple mobile devices, including smartphones and tablets. EBay is working with St. Petersburg, Fla.-based Triad Retail Media to place the advertisements, according to the site.</p>
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</div>How Twitter Nailed Mobile (And Facebook Is Fumbling The Ball)http://stockbuz.ning.com/articles/how-twitter-nailed-mobile-and-facebook-is-fumbling-the-ball2013-09-13T21:30:00.000Z2013-09-13T21:30:00.000ZStockBuzhttp://stockbuz.ning.com/members/1t2xbcvddkrir<div><p><span class="font-size-3" style="color: #0000ff; font-family: arial black,avant garde;">While discussing the upcoming Twitter IPO and whether we were going to "get in" if shares became available, Matt offered up this interesting read on Twitter's acquisition of MoPub and what a game changer it is. I highly recommend:</span></p>
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<p>WTF is MoPub?</p>
<p>MoPub is the world’s largest mobile ad exchange. That means people trade eyeballs on mobile devices for money through the technology MoPub provides. And they do it <span style="text-decoration: underline;"><strong>billions</strong></span> of times a day.</p>
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“The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying.”
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<p>That’s absolutely right. Those are the only trends in the ad world that matter, and........... Twitter is betting big on both of <a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/1290337?profile=original"><img class="align-right" style="padding: 10px;" src="http://storage.ning.com/topology/rest/1.0/file/get/1290337?profile=RESIZE_320x320" width="182"></a>them. It’s a bigger, ballsier bet than my former employer (FB)<a target="_blank" href="https://www.facebook.com/"></a> ever made, and it puts Twitter way ahead of any other social media player. I hate the douchey cant of MBA-speak, but to the extent we can use the term ‘game changer’ without puking in our mouths, this move is that.</p>
<p class="notes-source-hasnotes">There are only two real sources of data in this world, both stemming from browsing: There’s the browsing data the advertiser knows (e.g., you looked at a Canon 6D camera on my site, and I still want to sell you that camera), and there’s the browsing data the publisher knows (e.g., you were on the <em>Wall Street Journal</em> Technology page today). The former gets used by the advertiser to hunt you down and figure out what ad to show you. The latter gets injected into the data stream in some way that hopefully increases the value of advertising to that publisher. The data about the camera the advertiser will never part with, as it’s too valuable. The data from the publisher is only occasionally valuable, and if so, it’s of fluctuating quality. The publisher is willing to part with the data, but the question is whether the data is any good and will anyone pay for it. Often, the answer is ‘no’.</p>
<p>Enter Twitter: They know whom you’ve followed, what you’ve Tweeted, as well as what pages on the Web you’ve browsed. Remember, there are Tweet buttons over the entire Internet, which means they know what websites you’ve visited. That’s very valuable data they can suddenly inject into the real-time ebb and flow of browsing data. It’s also longer-lived. What marketers call the ‘intent window’ of camera shopping might last only last a week or two, but your interest in Lady Gaga indicates a certain demographic category that won’t change for years. And only Twitter knows that (well, and Facebook, but they’re not doing much with it). Read the <a href="https://medium.com/on-startups/e3ffbf8f3cd8" target="_blank">full article here</a></p>
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<p>Now if you'd like to be totally freaked out, take a few minutes to checkout this Ted Talk by Gary Kovacs: <span id="altHeadline" class="notranslate">Tracking our online trackers (one of my favs) <a href="http://www.ted.com/talks/gary_kovacs_tracking_the_trackers.html">http://www.ted.com/talks/gary_kovacs_tracking_the_trackers.html</a><br></span></p>
<p>Not only is it eye opening from an advertising point of view on behavioral tracking, but if you have children or teenagers, you may raise an eyebrow even further. Enjoy</p>
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