While Google and Facebook are the undisputed advertising leaders online, companies are increasingly looking for other digital ways to spend their marketing budgets, according to advertising and public relations company WPP CEO Sir Martin Sorrell.
"What our clients want and what our agencies want is more competition of the space, anything that gives more competition to the duopoly of Facebook and Google," Sorrell said to CNBC.
The two tech giants account for about 75…
The impending IPO of Snap Inc., the parent of social media platform Snapchat, is shrouded in mystery, typical of the way business is run at the company. To maintain control of the company, its founders Evan Spiegel and Bobby Murphy are expected to reportedly hold about 70 percent of the voting power following the IPO, with new investors getting no voting rights.
Ad Dollars On Upward Trajectory
Notwithstanding the limited visibility into the IPO, advertisers are warming up to Snapchat. Ad firm WPP's CEO Martin Sorrel told…
As those inventive advertisers, forever attempting to hold our attention in the first few, crucial seconds before we flip the channel or run to the kitchen to refill our drink. At least these guys grab your attention from the get go. Wait for it..........wait for it..........
When EBAY was blow torched this week after AAPL unveiled Apple Pay at their investor event on September 7th, I saw the knee-jerk fear that Apple Pay would take down PayPal as one to raise an eyebrow, however considering the possible number of iphone6 and Apple watch sales (because it won't be available on current Apple products) versus worldwide usage of PayPal, this would not something that would immediately destroy the EBAY name. On Wednesday I jumped in on EBAY calls (cheap at that point) feeling the reaction was over done.
Booyah! Was I glad today that I did. Dumb luck is definitely better than no luck at all.
Not only are other market participants now beginning to question the depth of impact from Apple Pay (again only available on the new iPhone6 or Apple Watch), but it's …
While discussing the upcoming Twitter IPO and whether we were going to "get in" if shares became available, Matt offered up this interesting read on Twitter's acquisition of MoPub and what a game changer it is. I highly recommend:
WTF is MoPub?
MoPub is the world’s largest mobile ad exchange. That means people trade eyeballs on mobile devices for money through the technology MoPub provides. And they do it billions of times a day.
“The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying.”
That’s absolutely right. Those are the only trends in the ad world that matter, and........... Twitter is betting big on both of…
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