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In The Octagon: Retailers Battle Of The Price Match

Growing in popularity, price matching has become the norm however I see it truly mutating and it's only going to get worse [for margins] if you ask me. 

Times were when clipping coupons in the Sunday paper saved you a buck or two with some retailers offering double coupon days and Senior discount days [generally the day before the new ad was to be released] in order to clear old merchandise off the shelf.  For those of us struggling to budget with small children, double coupon days at Venture and Zayres was a boon and if there was a Blue Light Special on ham at Kmart, we were there.  That was the 70's and inflation was taking a bite out of our pocket.

Evolution slowly lead to price matching between retailers *if* you had a valid ad in hand and your checker called over the…

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