As more Americans find the price of their bundling packages too expensive to bear, there also lies a race between content providers in the background to grab their share of the streaming video market.
Last month HBO announced they too will launch its streaming service in 2015.
Adding to the mix, online retailer Amazon.com Inc will release a new ad-supported video streaming service early next year, the New York Post reported, citing sources. The new service will compete directly with Hulu and Netflix Inc, whose charges begin at $7.99 a month for customers in the United States.
HBO CEO Richard Plepler, provides insight to the company's evolving business model, and partnership with distributors.
"I don’t think it competes at all," Plepler said. "The most important thing to remember about our Amazon decision is its three-year-old window library and what we basically decided is somewhere in the neighborhood of 65 or 70 percent of Amazon Prime subscribers do not get HBO. So we thought this