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The Top 10 Millenial Brands

The market for U.S. millennials is expected to blossom to $1.4 trillion by 2020, according to international consulting firm Accenture. While this generation of digital natives is already a primary marketing target today, in the upcoming years millennials will make up a hefty 30% of all retail spending in the country.

However, millennials are complex and notoriously difficult to read, even for professional marketers. With values that seem to contradict one another, it’s a challenge for companies to successfully gain market share with this audience.

As millennials mature, researchers are gaining ground on the needs and wants of this generation. This week’s Chart of the Week shares data from a comprehensive survey of 3,500 millennials that were asked, without any prompt, about their favorite brands over the past three years. The results, which can be found in deeper depth here, help give us some insight as to what millennials look for in a brand.

Tech Brand Disparity

It’s likely that no one will be surprised to learn that tech brands are among the best polling for millennials.

Apple claimed the top spot in the shortlist of the Top 10 millennial brands, while Samsung, Microsoft, Sony, Amazon, and Google all helped to round out the group.

That said, what did surprise is the lack of showing by other prominent technology brands. Facebook, a company that reaches more than a billion people every day, came in at an extremely disappointing 65th place. That’s behind companies such as LG (20), Dell (28), HP (36), HTC (48), ASUS (52) and eBay (53). It’s even behind dreaded telecom companies like Verizon (61) and AT&T (62).

Meanwhile, Twitter, IBM, Intel, Paypal, and LinkedIn didn’t even register on the Top 100 radar.

Why are some tech brands rocketing up the rankings, while others are falling flat?

Some, but not others?

According to Moosylvania, the researchers behind the survey, there was a major commonality between the top brands for millennials.

They found that millennial cohorts prefer fun and entertaining content to news and information in their social media feeds by a margin of six-to-one. Norty Cohen, CEO of Moosylvania, elaborated on this:

"Entertainment provides a natural opportunity for a brand to connect as shareable content. These cohorts are marketing themselves, and when a brand doesn’t take itself too seriously but instead provides fun that can be shared, it works."

Could Facebook be the destroyer of fun, by monetizing people’s news feeds? Are IBM and LinkedIn too “businessy” to poke fun at themselves? Perhaps Paypal is too financial – a damning trait, since not a single Top 100 brand was a bank or financial institution.

This may explain why a higher degree of millennials are happy to leave traditional and boring financial institutions in the dust. In a previous chart, we showed 49% of millennials are much more open to engaging tech companies for financial services, while only 16% of people of other generations feel the same. It may also be a problem that rising fintech companies such as Venmo, Lending Club, Nutmeg, and others can solve.

Courtesy of: Visual Capitalist

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First let me state, It's not my deliberate intention to make supportive case for the rampantly growing
already, and bursting at the proverbial seams, laced with redundant, inadequate, and antiquated govt jobs,
Super Bureaucracy of today. That to include it becoming any overbearing, oppressive, Orwellian,
and Nanny State Day Care-ish, that's already now! Yet, I am understanding or of the mindset. That eventually technology will shrink the bureaucracy considerably fold. Thus yielding a correction to the parabolic growth rate it has been in and executing now. No parabolic growth is sustainable indefinitely. And the Masses will soon realize that alot can be done with less in today's real/live time interconnected world.

Second, I am going to try and demonstrate throughout, that the exponential advancements in technology made
thus far, will not only allow us to do this, but undeniably require it at some point. That being taking a
REAL/LIVE time, monthly micro economic management and observation, and adjustments if need be,
readings/metrics, and the social temperaments by default, gauge of our country. I am also going to be
replacing the word "country" with "species" from this point on. For it is to me, the the true representative metric and literary reference of our planets occupants and participants. And the stars and Worlds beyond some day, who knows!. It's just a matter on their part, of convincing the Masses, that it's in their best interest to do so. I believe we're seeing and have been since, what I am going to call for effect, and to keep you reading further, The "Technological Holocaust" began. With the mass implementation now of the hand held device industry. Were are almost undeniably there. And have definitely making a noticeable leap from infancy.

Also throughout this read, some of it's content and tone is going to be erily similar and directly reminiscent to some I am sure who might read it, of the Holocaust, and other genocidal periods of ruling parties/leaders of Great Societies past. These are going to be comparisons and observations via my understanding and logic. And is in no way meant to be anti-Semitic or any other anti anything, on my behalf. Religion means nothing to me. I could care less what your personal beliefs are or are not. And to fight war and shed blood over such, is just preposterous and ludicrous to me. And if an enemy came at me with a god or deity as their causes or reasons. Well, I say you must then be annihilated, cause you are screwing up the gene pool contribution. Also once again a case for support will not be intentionally made
by me for any genocidal actions. Yet I will be touching on population control and the effects of exponential growth and some of it social side effects later on within. Also I dont want this to be viewed or thought a manifesto. Yet the Blog World we live in today not only allows us, but encourages it. We all
write manifestos everyday unwittingly, when ya think about. I will elaborate and tie that to this read
also. How our collective consciousness is being molded, refined, harvested every second. And will certainly play a big roll in our future as a species under rule. Just like In Orwell's 1984 and the "Think Boxes" That were thought to be the Televisions of the past. Based upon them having capabilities to monitor your viewing habits/preferences (Nielsen rating infancy). Well, now today that has morphed into the Computing age. They are the Think Boxes on steroids...lol...Yes?

Also as for assignment of electoral representation of delegates that stem from Census. That could be comprised of an average of over 4 years demographics. Calculated from very acute metrics.

I am also going to be elaborating on the National ID Card theory that will ultimately be a held held device or chip biometric, that will hold everything from personal finances to medical records to your security status/threat on this planet. How eerily similar is that in context to the tattooed numbers Hitler put on Jews arms?....not far I tell ya. No need for a tattoo when ya have everyone in lines waiting to buy a iPhone or any other device.

I will be writing more of this blog later tonight. This is just draft of what I am working on.
Any like?

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