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millennials (2)

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Investors, advertisers, and business leaders around the world are still trying to understand millennials, the generational group that will shape commerce for the foreseeable future. In the past, that’s why we’ve looked at millennial investing and banking preferences, their favorite brands, and even what real estate professionals need to understand about the generation.

Today’s infographic from Adweek is of particular interest, because it focuses on a very particular subset of millennials. The data in the graphic is from a survey of nearly 500 nominees for the…

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Admin

Social Media - TV For The Next Generation

When it comes to where younger Americans get news about politics and government, social media look to be the local TV of the Millennial generation. About six-in-ten online Millennials (61%) report getting political news on Facebook in a given week, a much larger percentage than turn to any other news source, according to a new Pew Research Center analysis. This stands in stark contrast to internet-using Baby Boomers, for whom local TV tops the list of sources for political news at nearly the same reach (60%).

At the same time, Millennials’ relatively low reliance on local TV for political news (37% see news there in a given week) almost mirrors Baby Boomers’ comparatively low reliance on Facebook (39%).

Gen Xers, who bridge the age gap between Millennials (ages 18-33 at the time of the 2014 survey) and Baby Boomers (ages 50-68), also…

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