Robert Epstein, a senior research psychologist at the American Institute for Behavioral Research and Technology in California and the former editor-in-chief of Psychology Today, warns us of a insidious and pervasive new form of mind control: search results.
That’s right, search results. And not just any search results: Google search results. Since 2013 Epstein and colleagues have conducted a number of experiments in the US and India to determine whether search results can impact people’s political opinions.
Epstein points out that about 50 percent of our clicks go to the top two items on the first page of results, and more than 90 percent of our clicks go to the 10 items listed. And of course Google, which dominates the search business, decides which of the billions of web pages to include in our search results, and it decides how to rank them.
But surely, Epstein thought, a top search result would have only a small impact on a person’s political choices. Not so! To Epstein’s surpri