What We're Reading

youtube (4)

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While Google and Facebook are the undisputed advertising leaders online, companies are increasingly looking for other digital ways to spend their marketing budgets, according to advertising and public relations company WPP CEO Sir Martin Sorrell.

"What our clients want and what our agencies want is more competition of the space, anything that gives more competition to the duopoly of Facebook and Google," Sorrell said to CNBC.

The two tech giants account for about 75…

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A parade of up-and-coming musicians from Universal Music took the stage at the Ace Hotel in downtown Los Angeles Saturday in a pre-Grammy Awards performance for a room full of the executives who will make or break their careers.

Talent bookers from James Corden’s late-night show, marketing executives from top brands and executives from Spotify Ltd. and YouTube looked on. Sandwiched in between tables for Apple Inc., an imposing player in online music, and Pandora Media Inc., owner of the world’s largest online radio service, sat executives from a new act trying to break onto the scene: Facebook Inc. 

The world’s largest social network has redoubled its efforts to reach a broad accord with the industry, according to interviews…

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Sunday Reading

  • What BMW’s China sales say about their economy.  “Xubao” or false reporting; who knew!  Quartz
  • Pay your bills or we take your cat (seriously)  TheMoscowTimes
  • A $1.65 billion buyout, 300 hours of video uploaded every minute,  300 million hours streaming per day, a “farm” of sorts where prominent studios are paying huge sums to acquire companies that bundle together YouTube channels,  an ever-expanding ad platform, a new premium service (Music Key) and a new marketing strategy aimed at turning YouTube starts into, well true stars.  Aand imagine; YouTube is still an experiment.…

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Video: The New Woodstock For Cartoons

"I keep calling it the Woodstock of television," Seibert tells Mashable. "It is the biggest audience of mass television viewing in the history of moving pictures."

Seibert isn't joking. With over 1 billion unique users watching over 6 billion hours of video each month, YouTube's reach is stunning. According to Neilsen, the site reaches more U.S. adults aged 18 to 34 than any cable network.

It's easy to see why cartoon creators would forego the red tape and high pressure of cable television in favor of the Internet. Taking a cartoon from concept to production is grueling work, requiring a huge commitment from the creators and a huge paycheck from the network. More often than not, pitches never see the light of day.…

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